The leading UK telecom company tasked us with designing the lead-up process for their new Augmented Reality (AR) Plan Explorer customer experience.
Our Goal
We wanted to make setting up customers’ new EE phone an enjoyable and conversational experience, providing a smooth transition into their AR Plan Explorer.
The journey starts as soon as customers turn on their new EE phone. Our aim was to make the transition into the AR Plan Explorer smooth and easy for everyone.
When customers switch their new phone on, they are given the option to use the AR Plan Explorer.
They are then guided through a device set-up process, readying their new device to find out more about their plan with EE’s AR Plan Explorer.